How did Samsung handle the Note 7 recall? Pretty darn well, according to you.
Earlier this month, Android Central asked you, our readers, to take a survey about how Samsung's Galaxy Note 7 recall affected you and your perception of the company and its products. The response was impressive, with over 8,300 people taking part in the survey.
The results were also surprising. Of course, Android Central has a very specific audience, one that hews closely to the idea of the "enthusiast" phone user, but even with that selection bias, the data was interesting for a number of reasons. Most of the respondents were also based in North America, which further influenced the carrier-oriented results of the survey. Still, there's a lot to learn here.
86% of respondents said they would purchase another Samsung phone, which is good news for the company.
Specifically, over 40% of the respondents who purchased a Note 7 returned it for another Samsung phone, while only 5.5% replaced it with an iPhone, pushing back against the assumption that owners owners were turning in their Android phones en masse for the safe haven of Apple's ecosystem. While it does seem that a number of "undecided voters," so to speak, switched to iPhone, far more felt comfortable sticking with Samsung for the long haul.
Of those who substituted their Note 7 for another phone, 43% opted for the next best Galaxy, the S7 edge compared to 12% for the smaller S7, and 15% for Google's Pixel XL. This is not surprising, though, since many of the respondents showed a loyalty to Samsung that has built up over the years; a full quarter of people had purchased six or more Samsung phones before they bought and returned their Note 7.
Finally, 86% of respondents said they would purchase another Samsung phone, which is good news for a company trying to recover from a devastating and unprecedented recall. And over 50% of people thought Samsung handled the recall well, as opposed to 25% who thought they handled it poorly.
We've compiled some of the above data, and some more interesting stats, into a handy infographic, which you and see and share below!
What do you think?
Do these findings align with what you or your friends and family have experienced with the Galaxy Note 7 recall? Why or why not? Sound off in the comments!
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